The most expensive logistics decisions are made before anything ships: the wrong Incoterm, the wrong mode, a lane chosen on habit rather than arithmetic, a landed cost that was never fully calculated. Brandmax consulting brings the numbers forward so you decide with eyes open.
Typical engagements include lane and mode analysis (costed comparisons of air, sea, road and rail options for your actual cargo), landed-cost modelling that captures duty, freight, handling and inland costs into a per-unit truth, logistics process reviews that find where your operation loses time and money, and tender or project logistics planning for one-off large movements.
This is advice from operators, not theorists - every recommendation is something we can then execute. That also means we tell you plainly when the best answer is not the one that earns us the most.
What is included
- Route and mode comparison with costed options
- Landed-cost analysis per product or lane
- Incoterm and contract-structure guidance
- Logistics process review and improvement plan
- Tender, project and event logistics planning
- Market-entry logistics setup for Kenya and the region
How it works
Define the question
Cost reduction, a new lane, a tender, a market entry - we start with what you are deciding.
Gather the data
Shipment history, product details, contracts and constraints - we work from your real numbers.
Analyse and recommend
You get costed options with trade-offs explained, not a single pre-decided answer.
Implement if wanted
The chosen plan can be executed by our operations teams - advice and doing under one roof.
Frequently asked questions
What is a landed-cost analysis?
A calculation of the true per-unit cost of goods delivered - product price plus freight, duty, taxes, handling and inland transport. It is the only honest way to price imports or compare suppliers.
When should we ask for advice?
Ideally before you commit - before the purchase order, the tender response or the market launch. Advice at that stage costs little and saves a lot.
Do you charge for consulting?
Initial discussions are free. Structured analysis is quoted against scope - and frequently saves far more than it costs.